With literally hundreds of emails flooding in-boxes around the world on a daily basis, it’s not surprising that a lot of email doesn’t get read.
I’m convinced much of this has got to do with sloppy subject-line writing.
Customers I’ve worked with tell me: “I don’t have time to read my mail religiously. I zip through looking for the important stuff.”
The subject line of your email MUST entice the reader to open up the mail and read what it says. That’s it’s job.
To leave this field empty or just use “Re:” is asking for trouble. In the business world it’s commercial suicide.
When writing email subject headings think of them as writing marketing copy. You’re writing headlines to draw attention to the body of the mail. Imagine if the marketing industry used sloppy headlines like this…
Related posts:
- How to Email Without Offending
- Email Intelligence
- Interviewing People You Really Don’t Like
- Use Typinator for Better Email Productivity
- Good Web-Writing Skills Will Sell You
Jon Buscall - Communications Consultant
I'm an available-for-hire online communications consultant based out of Stockholm, Sweden.
What I do:- Online Marketing and Communications Strategy
- Speaking
- Teaching
- Training
- Write stuff: articles, blogs, brochures, copywriting, presentations, the works!
Contact me today to set up a free consultation to discuss how I can help your business succeed online.
