Communications Consultant, Stockholm Sweden
From the category archives:
If you’re running a regular business blog, chances are there are days when you or your team just don’t have a clue what to post.
Yup, welcome to the harsh reality of business blogging.
Like the news that always happens on TV at six o’clock, one of the secrets of great business blogging is regular [...]
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This week’s Online Communications interview is with Annette Schwindt, a Bonn-based accredited PR consultant, and author of a German ebook-introduction to Facebook that’s been getting a lot of attention. Later this year Annette is set to publish a print book about Facebook with O’Reilly Verlag, Germany.
I wanted to talk to Annette because business clients can’t [...]
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It’s the last day of January already! I can’t believe how quickly this month has gone.
Looking back over the last 30 days’ blogging I’ve been thinking a lot about social media, content marketing and the kind of online communications businesses can use to generate conversations and interest.
In case you missed them, these are my favourite [...]
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A friend touched me for some free advice this week, asking: How do I go about revamping my website and marketing without it costing much?
I hear this kind of thing quite frequently from managers and senior staff at multimillion corporations as well as individual consultants, hoping to drum up a stack of new work.
Alas, I [...]
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Let’s kick off 2010 with a list of my ten favourite posts from this blog during 2009. Sometimes it’s hard to remember everything I’ve written during the year so today I took some time to explore my blog and came up with a list of posts that stand out for me for a variety of [...]
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If you want to see some of the things I’ve been working on fairly recently here are a few links to some work samples:
Foreign Students Wary of Introduction of Tuition Fees (p. 28-29)
Getting Out of the Comfort Zone – Academics abroad (p 28-29)
Advertising copy for MyNewsdesk
An advert which ran in Swedish national newspaper Dagens Nyheter [...]
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Image: FlickrCC
When I talk to people about business blogging, the first thing I usually recommend they do before anything else is work on their listening.
Don’t get me wrong. I’m not telling them to listen to me; I advise them to look at the tools they can use and information they can gather by listening to [...]
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You are naive if you think that web writing is all about hiring a copywriter to write a few thousand words for your business website, uploading it to your CMS, and publishing it.
Good web writing is an ongoing process that involves:
revisiting published copy,
tracking results and then
rewriting to achieve maximum impact.
Study Your Data
Kirsten Wright wrote yesterday [...]
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The golden rule for successful web writing is to write for your target audience. Trouble is, with the web you also have to write in a way so people will find what you’ve actually got to say in the first place. Only then can you focus on getting them to read once they’ve got there.
Writing [...]
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If you or your small business is struggling to get onboard the blog-marketing train, here are six essential Must Haves to set you on your way:
1: The Right Domain Name
Before you do anything, purchase a domain name that will suit your purposes. If your company already has a website consider not just setting [...]
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