From the category archives:

blogging

80 percent of business blog traffic comes from first-time visitors, according to a recent survey of corporate blogging and social media trends by US-based Compendium.
The survey, which gathered data from 266 US companies about blogging traffic, visitor trends and Twitter usage, seems to pooh-pooh the idea that business blogs have a major group of loyal [...]

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If your online content marketing strategy relies on a daily blogging, you need to be wary of business blogging burnout and feeling blogged out.
Business blogging burnout – or crippling writers block – hits most corporate bloggers from time to time. Especially if you’re working under a strict publishing schedule that requires you to update [...]

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Switching to Disqus

by Jon on 2010/03/07

in blogging

Over the weekend I’ve installed a new comment system on this blog: Disqus.
I’ve hesitated about this for a while now but the killer blow came when I discovered last week that users are commenting on Facebook on a client’s FB Fan Page instead of using blog comments. I’ve kind of deduced that users [...]

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The recent talk in the blogosphere of business blogs losing their mojo doesn’t surprise me. After all, what with Planet Facebook seemingly conquering everything in its way, and Twitter getting a lot of mainstream media attention, it’s only natural blogs would lose some of their shine.
If you’re a business blogger bashing out stories on [...]

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Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on my mind ever since, during dog walks and working out at the gym, and I’ve been struggling to find the best way [...]

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One of the best ways to assess whether you’ve got enough time or energy to start using content marketing, especially if you’re a small business, is to plan a week’s work. In your head.
For the purposes of this post I’m going to do some of this work for you by illustrating how a Dog Trainer [...]

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Did you drink the business blog Kool-Aid and wake up wondering what’s gone wrong? Ever find yourself fretting: “Why’s my business blog not working?”
Just because you’ve jumped onboard the business blogging gravy train, doesn’t mean you’re on the road to guerilla marketing success.
In fact, the presence of an ailing blog on your company website [...]

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Business blogger? Struggle for ideas for what to write about from time to time?
Well, I used to be a card carrying member of that club too. But now we’ve got our list of 10 Essential Blog Posts for Business Bloggers close at hand, don’t forget that you’ve got another great resource nearby. Your network [...]

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If you’re running a regular business blog, chances are there are days when you or your team just don’t have a clue what to post.
Yup, welcome to the harsh reality of business blogging.
Like the news that always happens on TV at six o’clock, one of the secrets of great business blogging is regular [...]

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I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.”
If I was mentoring this nicely designed and well-written blog, the one thing I would encourage to combat this would be to share useful content. And make that really visible [...]

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