From the category archives:

communication strategy

Mobilize Your Marketing Communications

by Jon on 2010/03/10

in communication strategy, content marketing

Your online content marketing efforts with social media and blogs should not just be aimed at people surfing the Net on their PC. It’s time you got your content and brand in front of mobile customers and started thinking mobile content marketing.
A study by web metrics firm ComScore reports that the number of mobile phone [...]

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Business Blogs RIP?

by Jon on 2010/03/02

in blogging, communication strategy

Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on my mind ever since, during dog walks and working out at the gym, and I’ve been struggling to find the best way [...]

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Online Communications Consulting

by Jon on 2010/02/28

in communication strategy

If you’re not getting the right message across to the people that matter – whether it’s customers, potential clients or colleagues – you might want to take a look at the way you’re communicating.
Communication is a massive part of daily business, but what with the rapid pace at which things are changing online, you might [...]

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Content Marketing with Powerful People Pages

by Jon on 2010/02/25

in communication strategy, content marketing, marketing

Don’t lose sight of the fact that your people are one of your best content marketing resources.
Whilst recently reviewing the Google Analytics for a couple of client sites I noticed how high their people pages were ranking. Visitors to the site were obviously spending a lot of time checking out who they could / would [...]

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Is Your Business Social?

by Jon on 2010/02/22

in communication strategy, marketing

With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications into the twenty-first century.
Maybe your business is like this?
You know: you’ve got a Facebook Fan Page, a Twitter account; you’re maybe posting pictures [...]

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Social Media Results: A Successful Campaign

by Jon on 2010/02/21

in communication strategy, marketing, news, social media

I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.
Like me, they were ecstatic! Not just because they’re way ahead of targets [...]

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5 Reasons Your Business Blog is Failing

by Jon on 2010/02/15

in blogging, communication strategy, marketing

Did you drink the business blog Kool-Aid and wake up wondering what’s gone wrong? Ever find yourself fretting: “Why’s my business blog not working?”
Just because you’ve jumped onboard the business blogging gravy train, doesn’t mean you’re on the road to guerilla marketing success.
In fact, the presence of an ailing blog on your company website [...]

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Nurture Online Contacts, Build Your Business Blog

by Jon on 2010/02/13

in communication strategy, marketing

If you’re in the position where you’ve been business blogging for a while, regularly creating quality content for your community, but you’re not seeing the kind of traffic to your website you want, you might want to look again at your online relationships.
Search Engine Optimisation (SEO), killer headlines, and kick-ass copy are definitely important to [...]

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What’s Your Communication Strategy?

by Jon on 2010/02/06

in communication strategy

Whilst talking during the break in Oslo on Thursday someone asked me: What’s your communications strategy?
That’s such a great question I thought I’d think through my answer again here.
My communication strategy is first and foremost “Integrated”.¨
I put my energy into building real world connections through real world communication. And that, my friends, includes online [...]

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Share Useful Content on Your Business Blog

by Jon on 2010/01/29

in blogging, communication strategy

I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.”
If I was mentoring this nicely designed and well-written blog, the one thing I would encourage to combat this would be to share useful content. And make that really visible [...]

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