Communications Consultant, Stockholm Sweden
From the category archives:
Successful business blogging isn’t just about providing quality content, as discussed in the comments of yesterday’s post. It’s also about providing entertainment. There has to be something that creates “an experience as well”, as Richard Bosworth notes.
How Can Your Business Blog Entertain?
A good thing to think long and hard about is your voice: the persona, [...]
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Getting a professional wordsmith to zip through your copy and tidy it up can mean the difference between appearing second rate or professional.
It seems Sarah Palin, the former governor of Alaska, unfortunately forget to get her resignation speech copy-edited as the team at Vanity Fair demonstrate, wielding their red pen over her copy.
It’s worth [...]
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I know. Dodgy 80s bands and all that. But whilst driving into Stockholm today, listening to a Duran Duran CD, I started thinking about how unique they sound.
Largely it’s to do with the rhythm section of John Taylor (bass) and Roger Taylor (drums) which underscores the synth-pop that was all the rage back then. [...]
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I’m giving a five hour web-writing training session for a corporate client this week. I don’t think I could plan my talk as effectively without Tinderbox.
This multifaceted application is, amongst other things, a phenomenal outlining tool. Just to give you a hint of its capabilities here’s a slide of my (hotchpotch of) notes.
picture [...]
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Engelsk Copywriter
View SlideShare presentation or Upload your own. (tags: engelsk copywriter)
I love the way slides can be used to tell a story. In this instance, I tweaked a presentation for a job pitch as an “engelsk copywriter”. Well, I figured it was slightly different to just sending my CV along. At least it says something [...]
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Any chump can start a weblog these days. But finding readers takes SEO know-how. There’s as much to learn as there is gossip about Brangelina or applications developed for the iPhone. But here’s a taster post with a few tips for those of you who haven’t discovered how to push all those SEO buttons and [...]
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