From the category archives:

marketing

How to Optimize Your Facebook Fan Page for Business

by Jon on 2010/03/08

in marketing

With Facebook the third biggest country in the world, it’s likely that you’ve thought of setting up a Facebook Fan Page for your business – if you haven’t done so already!
The trouble is just going out there and starting a Facebook Fan Page because “everyone’s doing it” isn’t a good enough strategy to start with. [...]

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Content Marketing with Powerful People Pages

by Jon on 2010/02/25

in communication strategy, content marketing, marketing

Don’t lose sight of the fact that your people are one of your best content marketing resources.
Whilst recently reviewing the Google Analytics for a couple of client sites I noticed how high their people pages were ranking. Visitors to the site were obviously spending a lot of time checking out who they could / would [...]

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Is Your Business Social?

by Jon on 2010/02/22

in communication strategy, marketing

With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications into the twenty-first century.
Maybe your business is like this?
You know: you’ve got a Facebook Fan Page, a Twitter account; you’re maybe posting pictures [...]

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Social Media Results: A Successful Campaign

by Jon on 2010/02/21

in communication strategy, marketing, news, social media

I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.
Like me, they were ecstatic! Not just because they’re way ahead of targets [...]

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Blog Marketing Plan for a Small Business

by Jon on 2010/02/19

in blogging, marketing

One of the best ways to assess whether you’ve got enough time or energy to start using content marketing, especially if you’re a small business, is to plan a week’s work. In your head.
For the purposes of this post I’m going to do some of this work for you by illustrating how a Dog Trainer [...]

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Social Media Fails to Inspire Norwegian Managers

by Jon on 2010/02/18

in marketing, social media

A recent report suggests 6 out of 10 Norwegian managers don’t believe social media sites like Facebook are any use to their business.
Echoing Annika Lidne’s comments yesterday that Swedish businesses could learn from how international businesses are using social media, it seems our Norwegian neighbours aren’t exactly oozing enthusiasm for social media as part of [...]

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5 Reasons Your Business Blog is Failing

by Jon on 2010/02/15

in blogging, communication strategy, marketing

Did you drink the business blog Kool-Aid and wake up wondering what’s gone wrong? Ever find yourself fretting: “Why’s my business blog not working?”
Just because you’ve jumped onboard the business blogging gravy train, doesn’t mean you’re on the road to guerilla marketing success.
In fact, the presence of an ailing blog on your company website [...]

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Nurture Online Contacts, Build Your Business Blog

by Jon on 2010/02/13

in communication strategy, marketing

If you’re in the position where you’ve been business blogging for a while, regularly creating quality content for your community, but you’re not seeing the kind of traffic to your website you want, you might want to look again at your online relationships.
Search Engine Optimisation (SEO), killer headlines, and kick-ass copy are definitely important to [...]

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Build a Tribe Like Apple

by Jon on 2010/01/28

in marketing

Want to communicate your message effectively online? Build a tribe like Apple.
Well, that’s what I was left thinking yesterday amidst the launch of the iPad yesterday.
For months there’s been discussion on blogs, forums and Twitter about just what Steve Jobs was going to present to the world yesterday. Even my favourite newspapers, The Times and [...]

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Can You Afford to Ignore Social Media?

by Jon on 2009/12/11

in marketing, social media

All week I’ve been hit with basically the same question: “What’s the ROI with social media?”
Because the point of entry is so low and most of the tools are free, there’s very little cost in terms of getting started. However, it takes time, commitment and energy over a sustained period to see any kind of [...]

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