From the category archives:

social media

Social Media Results: A Successful Campaign

by Jon on 2010/02/21

in communication strategy, marketing, news, social media

I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.
Like me, they were ecstatic! Not just because they’re way ahead of targets [...]

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Social Media Fails to Inspire Norwegian Managers

by Jon on 2010/02/18

in marketing, social media

A recent report suggests 6 out of 10 Norwegian managers don’t believe social media sites like Facebook are any use to their business.
Echoing Annika Lidne’s comments yesterday that Swedish businesses could learn from how international businesses are using social media, it seems our Norwegian neighbours aren’t exactly oozing enthusiasm for social media as part of [...]

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Gravatars and Brand Management on Twitter

by Jon on 2010/02/02

in social media

I like Twitter a lot. It’s a good place to network, touch base and keep up with what’s happening in the world. But my motivation for using Twitter is predominantly related to business. I’m a freelance consultant, after all, and part of what I do means drumming up more business.
To clearly signal to my fellow [...]

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Chelsea Love Rat John Terry Needs a Social Media Strategy

by Jon on 2010/02/01

in crisis management, social media

John Terry, the Chelsea and England captain, has no doubt had something of a PR nightmare this weekend after it emerged in the UK that he had an affair with a teammate’s girlfriend, got her pregnant and then arranged for her to have an abortion.
Terry, arguably one of the best footballers of his generation, [...]

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All Mouth and No Trousers

by Jon on 2010/01/25

in social media

I’ve just read Penny & Thomas Power’s Know Me, Like Me, Follow Me – what online social networking means for you and your business.
If you haven’t come across the Powers yet, well they’re the folks that started Ecademy, a social network for business people founded in 1998.
I enjoyed the book. It provides some useful [...]

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Social Media and Your Business

by Jon on 2010/01/12

in social media

If you’re thinking about introducing social media as part of your PR and communications strategy you need to think of social media not as an add-on but a central part of your business. I can’t stress enough how it needs to be in your business plan and thought through very carefully.
Ask yourself a few important [...]

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Who Killed Radio?

by Jon on 2009/12/16

in social media

Are radio ads a thing of the past? I think so.
I met with clients yesterday in Stockholm to discuss whether or not they should go with a radio advertising campaign early in the new year.
They’ve gone with something similar the last couple of years but this year they weren’t keen. It’s partly the [...]

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What Content Farms Mean for Your Business Blog

by Jon on 2009/12/14

in blogging, communication strategy, social media

Yesterday’s post on Content Farms over on ReadWriteWeb makes for depressing reading. The likes of Demand Media and Answers.com are reportedly flooding the Net with low quality copy that’s ranking increasingly well in search engines like Google.
Richard MacManus, author of the piece over at RWW, noting that that both writers and readers of content [...]

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Can You Afford to Ignore Social Media?

by Jon on 2009/12/11

in marketing, social media

All week I’ve been hit with basically the same question: “What’s the ROI with social media?”
Because the point of entry is so low and most of the tools are free, there’s very little cost in terms of getting started. However, it takes time, commitment and energy over a sustained period to see any kind of [...]

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The Negative Effect of Social Media

by Jon on 2009/12/08

in social media

One bad tweet on Twitter or a negative comment on Facebook can lose you business up to thirty customers, suggests a survey by Convergys Corp.
Typically, a negative review by a customer on one of these major social media sites reaches forty-five people. Of these, thirty people will not purchase anything from a company [...]

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