Communications Consultant, Stockholm Sweden
From the category archives:
I‘ve been speaking at a web day today in Oslo –I’m writing this at the airport!- held by one of Norway’s finest web companies, InCreo.
InCreo were celebrating the launch of a new CMS and they asked me along to talk about Online Communication – building trust with social media.
It was a [...]
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Kathy Hansen has just released a really excellent E-book on Applied Storytelling that features interviews with over forty storytelling practitioners from around the globe – including me.
If you’re looking for a discussion of how storytelling is used in organizations, communications, marketing and so much more, please check it out. It’s completely free and easy to [...]
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The news that Steve Jobs had a liver transplant a couple of months ago caught my eye this week, particularly as it came hot on the heels of the launch of the new iPhone 3GS. Once again, here was Apple deploying its masterful communications strategy of only communicating something when it wants to.
Once the [...]
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Swedish coffee shop franchise Espresso House has started broadcasting its story in what looks like an attempt to clarify its image to customers.
I noticed this whilst sipping a rather strong cappuccino at Expresso House in Täby Centrum yesterday.
Via flat-screen televisions, Espresso House told me they bake their own bread, provide a variety of [...]
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If you haven’t heard of Susan Boyle in the last week you’ve probably fallen off the face of the earth. The singing spinster from Scotland who stunned audiences of British TV show Britain’s Got Talent with her performance of a song from Les Miserables has become world famous in little more than a week.
Check [...]
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In the aftermath of Crufts various people around the web have been attacking dog breeders once again, highlighting some of the problems that Jemima Harrison’s provocative documentary Pedigree Dogs Exposed raised.
As someone involved in dog breeding I know just how important it is to breed healthy, happy dogs. You can’t put success in the show [...]
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What is it with the former England manager, Steven McClaren? After the last video surfaced with him speaking with what can only be regarded as a ludicrous joke Dutch-accent just weeks after moving to Holland, he has done it again as this YouTube clip demonstrates.
In a desperate attempt to save the man’s global reputation [...]
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If you listen to the PR that’s being pumped around Stockholm at the moment Skärholmen is “The Capital of Shopping”. For those of you who have never been to Skärholmen, this is like claiming that Huddersfield is the Paris of the North; or Rotterdam is the Venice of the Netherlands. Preposterous.
I can see what [...]
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Once upon a time the BBC broadcast a documentary Pedigree Dogs Exposed (Episodes 1, 2, 3, 4, 5 and 6) that depicted dog breeders and the Kennel Club of Britain as a group of half-wits, responsible for catastrophically undermining the health of dogs.
In response to this rather biased account some breed clubs chose SILENCE [...]
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