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With the iPad available to pre-order today in the US at 5:30 AM Pacific time (8:30 Eastern), the first step of a new era in online content marketing will begin. And, yes, I’m being serious.
Ever since the iPhone appeared Steve Jobs and Co have been getting you used to the idea of reading on [...]

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This is purely anecdotal because I’m not going to give you the actual data, but I’ve noticed that all the comments a client is receiving for their blog posts are coming on their Facebook Fan Page.
The entire post is only available on the blog as there’s just a heading, a link to the story and [...]

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Today’s post is way off topic but it’s for a good cause.
The students at Internationella Engelska Gymnasiet in Stockholm approached me to help them publicise a free concert they’re giving this Friday to raise money for Haiti.
If you happen to be near Skanstull T-bana at 18:00 zip up to Allhelgonagatan 4 and visit [...]

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How’s your content marketing strategy going?
Now that the fanfare about the iPad has died down you might want to think again about working on an e-book. I’m sure interest in e-books will increase once again when the iPad starts shipping.
I’m personally already a big fan of ebooks: I read a lot of them as [...]

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Creating cool online content isn’t worth a thing if no one’s reading your business blog.
Enter Scribe – the new WordPress plugin from Brian Clark and his team.
What is Scribe?
Geared to WordPress users who run themes like Thesis, Headway and Hybrid or the indispensable All in One SEO plugin, Scribe sits in [...]

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Here are some edited slides from my talk in Oslo last week. Some of it will make sense, I’m sure, but the case study probably needs me to explain things a bit.
Oh, and I’ve switched the Norwegian out for English so you’re alright there.
I’ll be talking in Oslo again on June 3, 2010. [...]

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Friends Are the New SEO

by Jon on 2010/01/23

in Uncategorized

I know you worry about being found in Google. A lot.
But if you’re using WordPress, blogging regularly, have your permalinks set to /%postname%/ and are getting people linking to your website Google will pretty much do the work for you and help you get found.
Being found is important if you’re using your website to build [...]

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Homework Tips!

by Jon on 2010/01/19

in Uncategorized

Today I want you to go read or listen to some quality material by some of my favourite bloggers!
Yup, as I’m acting as external examiner for some research projects at Södertörn University today I thought I’d share some links. Especially as people really seem to be hitting the ground running with some quality writing and [...]

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Social Media is rapidly becoming a “find me” search engine for businesses.
Whereas in the past people put time and resources into ranking at the top of Google search engine results, more and more business users are waking up to the fact that being active on social media networks like Twitter is also a great way [...]

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If you’re a regular reader of this blog or follow me on Twitter you’ll know I’m a Liverpool supporter. It’s not been a good season for us thus far, which is a bit of an understatement. But it seems the world of Liverpool and social media communications are colliding.
This week Liverpool player Ryan Babel [...]

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