Communications Consultant, Stockholm Sweden
From the category archives:
Joshua Porter’s slides on Designing for Social Traction are a must read if you’re in the business of getting people to sign up for your website or online service.
From the perspective of a copywriter I couldn’t help be fascinated by Joshua’s comments on how copywriting is the “easiest, fastest way to improve your sign-up process” [...]
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Here are my five favourite posts geared towards Better Business Writing taken from the last few months.
Successful Web Writing Strategy
How to Write Effectively for the Web
Writing to Find the New You
Be Natural, Polite, and Human
Write Email that Sells
Image:FlickrCC
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You are naive if you think that web writing is all about hiring a copywriter to write a few thousand words for your business website, uploading it to your CMS, and publishing it.
Good web writing is an ongoing process that involves:
revisiting published copy,
tracking results and then
rewriting to achieve maximum impact.
Study Your Data
Kirsten Wright wrote yesterday [...]
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The golden rule for successful web writing is to write for your target audience. Trouble is, with the web you also have to write in a way so people will find what you’ve actually got to say in the first place. Only then can you focus on getting them to read once they’ve got there.
Writing [...]
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This is an online talk I’ve put up for a client in Oslo. Thought I’d share it with you.
It’s taken from some of the work I do on writing digital English. I’m fascinated by how we can communicate better as businesses through the digital medium. In this case I focus on email.
Obviously, it’s not [...]
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Ten years ago to the day I was lecturing about TS Eliot’s “The Love Song of J. Alfred Prufrock” to a lecture hall full of Finnish undergrads. The snow was coming down outside and I was just one more birthday away from thirty.
Fast forward to March 31st 2009 and my thirty-ninth birthday and I’m [...]
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Is 1000 words for an article on the Net too long? I’m not so sure.
Zainab Zakari, whose piece ”This article is 1,689 words long (That’s 689 words too many for the web, some editors say)” in the New York Review of Magazines, doesn’t have a problem with reading longer pieces online. Neither do I, [...]
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Chris Brogan likes to work from the bookstore. I prefer my home office. It’s quiet, roomy, there’s plenty of space for the woofs and I get to walk in the forest in the afternoon.
Being a freelance translator, copywriter and all-round hackwriter my office is also pretty portable. Yesterday I worked in a café for [...]
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When you write web copy, remember you’re talking to people. Not corporations.
It’s people that act, make decisions, choose to purchase from your company and so on. No matter how big a company they work for.
Nowadays, corporate copy is a major turnoff.
XXXXXXX is an industry-leader in the innovative utilisation of XXXXXXX, strategically leveraging a [...]
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Any chump can start a weblog these days. But finding readers takes SEO know-how. There’s as much to learn as there is gossip about Brangelina or applications developed for the iPhone. But here’s a taster post with a few tips for those of you who haven’t discovered how to push all those SEO buttons and [...]
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