With corporate blogging very much on the agenda at the moment, it’s interesting to see The Washington Post picking up on the scene. An important issue that comes through the article is how corporate CEOs are using blogs to talk to their people.
I use the term “their” loosely here because it’s both customers and employees in Bill Marriott‘s case.
Marriott, CEO at Marriott International apparently likes the way his blog shows he’s “a human just like everybody else.”
Marriott has thousands of employees around the world, who make up about one-fifth of the blog’s readership and comment frequently. “It is the virtual substitute for Bill Marriott visiting every hotel,” Kathleen Matthews, head of global communications at Marriott told the Post.
As I was saying the other day, talking to your people is incredibly important. Newsletters are a great way of getting your message through, but blogging is also an option and much cheaper than a printed publication. The great thing about a blog is that it also shows you’re open to the community as well, although blogs don’t suit everyone. Some people don’t like reading online, and some industries just aren’t open to, well, being open on the Net.
Although I tend to scour the Swedish blogosphere there aren’t that many corporate blogs out there just yet. And there are even fewer internationally-minded Swedish corporate blogs written in English that rocks.
If you can recommend any, please leave links in the comments below.
Related posts:
- Corporate Blogs – Failing with the copy
- Storytelling With Social Media
- Professional Blogging
- Storytelling E-Book
- Swedish Blogging Goes Mainstream
Jon Buscall - Communications Consultant
I'm an available-for-hire online communications consultant based out of Stockholm, Sweden.
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