I got a phone call from a Norwegian journalist yesterday. Back in June I blogged a story that was raging in the Norwegian blogosphere about a freelance journalist who had relied rather heavily on the contents of an article in the British press.
The journalists name had been mentioned in the Norwegian blogosphere and in commenting on the matter I also mentioned it.
Five months later, she called me, “Hello, I wonder if…”, from the UK and asked me to remove my post. Apparently it was showing up in Google as the number one search result for her name in English. Not very nice if you’re trying to build a career as a freelance journalist.
Figuring that everyone deserves a second chance, I went in and removed her name from the original piece on Jontus Media.com so that Google stops damaging her reputation.
Although I was pretty okay about removing her name, not everyone in the blogosphere is going to be as helpful. This brings me back to why you need a blog.
You Need a Blog Because…
Blogs enable you to tell your side of the story.
A good url (i.e your name) or the title of a blog post wrapped in h1 of h2 tags will bring people to your site so that even when people write nasty things about you, you can offer an alternative take.
Even if you’re a small business, a sole trader, a freelance journalist, you need to make time to get your website up and running and working in your favour.
Related posts:
- Silence isn’t an Option (Crisis Management)
- What’s Your Crisis Management Strategy?
- A Weblog is Essential for Crisis Management
- YouTube Crisis Management
- Crisis Management with Twitter
Jon Buscall - Communications Consultant
I'm an available-for-hire online communications consultant based out of Stockholm, Sweden.
What I do:- Online Marketing and Communications Strategy
- Speaking
- Teaching
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- Write stuff: articles, blogs, brochures, copywriting, presentations, the works!
Contact me today to set up a free consultation to discuss how I can help your business succeed online.
