Disruptive Media: Where Next?

by Jon on 2009/05/09

in social media

jonbtwitter
Brian Solis, Steve Rubel, Chris Heuer & Co at this year’s Dispruptive Media were talking to the converted. Well pretty much.

When Brian Solis asked “So how many of you are Twitter?” nearly everyone in the room raised their hand.

Now whilst Brian, Steve and Chris might urge us to be ubiquitous, put the customer first, and deliver something of real value to customers, I can’t help but think there are some key issues that need to be put on the agenda. Like how do we get everyone else involved?

How do we get people involved?

It doesn’t matter if some of us get (or think we get!) social media. It’s converting everyone else that’s important.

I think the only way to do that is for us that are already there to ensure we put real value in social media networks.

  • Make it worthwhile for people to follow your company on Twitter
  • Provide valuable content and cogent commentary on your blog – for free
  • Write (or talk) in a way that encourages others to get involved
  • Be open
  • Listen
  • Share

Get other people involved

If I was Disruptive Media I’d be actively encouraging every participant at this year’s conference to bring someone who is not on Facebook or Twitter or Friendfeed next time. They’re the people who need to hear what’s going on.
And we need to listen to them.

Learn from those who don’t get it

One of the most valuable lessons I’ve had about using social media has been to sit down with a friend who doesn’t get Twitter or Facebook, spend a bit of time showing them how it works, and listen to their questions and observations.

And finally…Thanks

I really enjoyed Disruptive Media yesterday. Many thanks to Annika & Co for setting up and making the event such a success.

Print

Related posts:

  1. Blogging Disruptive Media
  2. Brian Solis: “Put the Public Back into Public Relations”
  3. Be Ubiquitous, says Steve Rubel
  4. Grow Your Network with Social Media
  5. Annika Lidne talks Social Media and Online Communications

Tagged as: , ,

Jon Buscall - Communications Consultant

Communications Consultant Jon Buscall

I'm an available-for-hire online communications consultant based out of Stockholm, Sweden.

What I do:
  • Online Marketing and Communications Strategy
  • Speaking
  • Teaching
  • Training
  • Write stuff: articles, blogs, brochures, copywriting, presentations, the works!

Contact me today to set up a free consultation to discuss how I can help your business succeed online.

  • Jon
    I see what you mean about the industry being "to blame". I think we have to look at the Signal / Noise ratio critically and decide what we're actually publishing. The has to be value in the posts we make whether they're on a blog, Twitter or FriendFeed.

    As more businesses (and individuals) are getting on the gravy train of social media, we're going to be competing for attention. Even more than now.

    Scary stuff, but I think the rewards will be worthwhile for those who manage to create sticky media.
  • Great post (as always) Jon. You often manage to nicely put my sentiments into more eloquent words than the "grrrr, gnashing of teeth sounds" that usually come out of my mouth. I get so frustrated with bloggers/Tweeps who use SM solely as a promotional and self-agrandising tool and offer readers no useful value. Why would people visit? Why should they follow? Why would robots and spiders think the content had enough value to promote it? It's the equivalent of junkmail on the net.

    I have to admit thought that sometimes I feel the the industry is to blame: with so many 'experts' ramming the importance of social media down people's throats that they are jumping on the bandwagon in a mad panic without any kind of plan and unfortunately it is often hard to get clients to really grasp the big picture.

    Angela Neal

    http://angelanealwriter.blogspot.com/

    Now I Twitter all my latest writing! @sparklyscotty
blog comments powered by Disqus