Blog Copy: Use Keywords to Grow Your Business Site

Image: msabramo

Run a small business? Not getting enough traffic to your website? If you want more people to find you on the Net you have to make sure Google and other search engines can find you.

One of the ways to lock more visitors to your website is to use relevant ‘keywords’ in your writing.

Keywords, are the names of places, people, products, companies, events, etc., and phrases, that best reflect what you do or or sell.

For example: as a digital copywriter based in Stockholm I target phrases like “Engelsk copywriter”, “English copywriter in Stockholm” or “blog copy” from time to time.

My good friends Donna and Jon Saunders, who sell beautiful basset hound puppies in the UK, have a very high-ranking kennel website because their site is so well optimised for basset keywords and phrases.

Kick Ass Copy Doesn’t have to be Hot and Sweaty

If you’re really desperate to get traffic to your website via Google, you might try and spin your copy to include globally popular keyword phrases like “Angelina Jolie naked”, for instance, but this doesn’t really help bring you visitors looking for, say, translation services, ExpressionEngine templates or whatever it is you’re trying to sell.

Use similar or related phrases and synonyms of your keywords

A better blog-building strategy is to fill your web copy with words and phrases similar to the words you are targeting. Google seems to really like this and helps you rank better for your key words. But a word of warning.

Don’t cram the same keywords again and again into your copy. This won’t get you anywhere.

Instead: think about what people are going to type into a Google search .
If you can do this, and craft your words carefully, anticipating what people will search for, you’ll soon find that your audience goes.

A good way to learn about the keywords that bring people to your site is ask Google to help you. The Google Adwords tool is a very good, free place to get ideas about keywords.

It can be a real revelation to discover that a lot of people search for, say, ”crisis management slogans”.

By regularly updating your blog, providing useful and meaningful content and targeting keywords and phrases related to the products or services that are unique to your company, you’ll slowly but surely generate more traffic to your webiste.

Amidst an economic downturn, growing traffic to your website could be the difference between success or failure.