It’s Not Just Words - [Copywriting]

Being a wordsmith by trade, I tend to focus on words. Naturally.

But any digital copywriter worth their salt will tell you that you’ve got to have a great graphics team to back you up.

My favourite piece of copy this week has to be the Pedigree Adoption Drive plea to President-elect Obama. Who can resist a cute dog? The animal’s face draws you into the text, even if you don’t read all of it.

My only criticism of the ad is the way they use it to promote their dog food. The Pedigree logo is shown on bag of dog food. The full image is available after the jump.