Communications Consultant, Stockholm Sweden
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I recently sent out some inquiries to publishers asking about their advertising rates, mentioning that I was looking to place an advert to publicise my business. In other words, I told them I had cash to spend.
One response I received got me thinking about how often companies turn down a sale just because they don’t [...]
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Tomorrow sees the start of a two-day teaching gig at Påhlmans Institute in central Stockholm. Once again I’m talking to some business clients about how to use email intelligently.
As a warm up for that, here are my Top 10 Tips for How to Email Without Offending:
Spell the recipient’s name right.
Use “Dear + Recipient’s Name,” if [...]
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