Communications Consultant, Stockholm Sweden
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by Jon on 2010/03/10
Your online content marketing efforts with social media and blogs should not just be aimed at people surfing the Net on their PC. It’s time you got your content and brand in front of mobile customers and started thinking mobile content marketing.
A study by web metrics firm ComScore reports that the number of mobile phone [...]
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With Facebook the third biggest country in the world, it’s likely that you’ve thought of setting up a Facebook Fan Page for your business – if you haven’t done so already!
The trouble is just going out there and starting a Facebook Fan Page because “everyone’s doing it” isn’t a good enough strategy to start with. [...]
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Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on my mind ever since, during dog walks and working out at the gym, and I’ve been struggling to find the best way [...]
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With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications into the twenty-first century.
Maybe your business is like this?
You know: you’ve got a Facebook Fan Page, a Twitter account; you’re maybe posting pictures [...]
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by Jon on 2010/02/21
I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.
Like me, they were ecstatic! Not just because they’re way ahead of targets [...]
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A recent report suggests 6 out of 10 Norwegian managers don’t believe social media sites like Facebook are any use to their business.
Echoing Annika Lidne’s comments yesterday that Swedish businesses could learn from how international businesses are using social media, it seems our Norwegian neighbours aren’t exactly oozing enthusiasm for social media as part of [...]
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I wanted to go Swedish with this week’s Online Communications interview and I immediately thought of Annika Lidne, CEO of Disruptive Media.
Annika is one of the most well-known people in the social media industry in Stockholm / Sweden.
I first came across her when I attended one of the Disruptive Media events she organised last [...]
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by Jon on 2010/02/15
Did you drink the business blog Kool-Aid and wake up wondering what’s gone wrong? Ever find yourself fretting: “Why’s my business blog not working?”
Just because you’ve jumped onboard the business blogging gravy train, doesn’t mean you’re on the road to guerilla marketing success.
In fact, the presence of an ailing blog on your company website [...]
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Different people want to know different things about you and your company. Some folks want the latest news. Others want tips or hints on how to get the best out of existing products.
If you’re using a variety of communication tools to talk with customers –blogs, Twitter, Facebook, etc– it can be a good idea [...]
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'Communication is everything.'
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Is Facebook Killing Blog Comments?
by Jon on 2010/03/05
in Uncategorized
This is purely anecdotal because I’m not going to give you the actual data, but I’ve noticed that all the comments a client is receiving for their blog posts are coming on their Facebook Fan Page.
The entire post is only available on the blog as there’s just a heading, a link to the story and [...]
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