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Business Blogs RIP?

by Jon on 2010/03/02

in blogging, communication strategy

Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on my mind ever since, during dog walks and working out at the gym, and I’ve been struggling to find the best way [...]

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Online Communications Consulting

by Jon on 2010/02/28

in communication strategy

If you’re not getting the right message across to the people that matter – whether it’s customers, potential clients or colleagues – you might want to take a look at the way you’re communicating.
Communication is a massive part of daily business, but what with the rapid pace at which things are changing online, you might [...]

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Content Marketing Tips: Don’t Forget the Ebook

by Jon on 2010/02/23

in Uncategorized

How’s your content marketing strategy going?
Now that the fanfare about the iPad has died down you might want to think again about working on an e-book. I’m sure interest in e-books will increase once again when the iPad starts shipping.
I’m personally already a big fan of ebooks: I read a lot of them as [...]

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Is Your Business Social?

by Jon on 2010/02/22

in communication strategy, marketing

With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications into the twenty-first century.
Maybe your business is like this?
You know: you’ve got a Facebook Fan Page, a Twitter account; you’re maybe posting pictures [...]

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Social Media Results: A Successful Campaign

by Jon on 2010/02/21

in communication strategy, marketing, news, social media

I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.
Like me, they were ecstatic! Not just because they’re way ahead of targets [...]

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Blog Marketing Plan for a Small Business

by Jon on 2010/02/19

in blogging, marketing

One of the best ways to assess whether you’ve got enough time or energy to start using content marketing, especially if you’re a small business, is to plan a week’s work. In your head.
For the purposes of this post I’m going to do some of this work for you by illustrating how a Dog Trainer [...]

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Social Media Fails to Inspire Norwegian Managers

by Jon on 2010/02/18

in marketing, social media

A recent report suggests 6 out of 10 Norwegian managers don’t believe social media sites like Facebook are any use to their business.
Echoing Annika Lidne’s comments yesterday that Swedish businesses could learn from how international businesses are using social media, it seems our Norwegian neighbours aren’t exactly oozing enthusiasm for social media as part of [...]

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Annika Lidne talks Social Media and Online Communications

by Jon on 2010/02/17

in interviews

I wanted to go Swedish with this week’s Online Communications interview and I immediately thought of Annika Lidne, CEO of Disruptive Media.
Annika is one of the most well-known people in the social media industry in Stockholm / Sweden.
I first came across her when I attended one of the Disruptive Media events she organised last [...]

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YouTube Crisis Management

by Jon on 2010/02/17

in crisis management, youtube

As the owner of a Toyota Verso I’ve watched the latest crisis to hit the motor industry with more than a passing interest.
Based in Sweden I haven’t really heard very much from my Toyota dealer but from surfing the web I’ve seen Toyota respond in different ways to the crisis.

Toyota USA went on YouTube which [...]

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Is it Time You Introduced a Twitter Policy at Work?

by Jon on 2010/01/16

in Uncategorized

If you’re a regular reader of this blog or follow me on Twitter you’ll know I’m a Liverpool supporter. It’s not been a good season for us thus far, which is a bit of an understatement. But it seems the world of Liverpool and social media communications are colliding.
This week Liverpool player Ryan Babel [...]

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