Communications Consultant, Stockholm Sweden
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As the owner of a Toyota Verso I’ve watched the latest crisis to hit the motor industry with more than a passing interest.
Based in Sweden I haven’t really heard very much from my Toyota dealer but from surfing the web I’ve seen Toyota respond in different ways to the crisis.
Toyota USA went on YouTube which [...]
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YouTube is massive. It’s the 2nd biggest search engine on the net. Just as you want your business site to be found on Google, you also want people to watch your videos on YouTube.
Trouble is, as Business Insider reports:
over 53% of YouTube’s videos have fewer than 500 views
about 30% have less than 100 views
Meanwhile, just [...]
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This is an online talk I’ve put up for a client in Oslo. Thought I’d share it with you.
It’s taken from some of the work I do on writing digital English. I’m fascinated by how we can communicate better as businesses through the digital medium. In this case I focus on email.
Obviously, it’s not [...]
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