The Brangelina Sexy Kitten SEO iPhone Blog Post

Any chump can start a weblog these days. But finding readers takes SEO know-how. There’s as much to learn as there is gossip about Brangelina or applications developed for the iPhone. But here’s a taster post with a few tips for those of you who haven’t discovered how to push all those SEO buttons and pimp your site to get Google’s spiders purring.

SEO TIP 1

Write for People and Spiders: It’s no secret that content is king. It’s the food search engines live for. Make sure your site or blog has plenty of keyword rich content high on the page. It needs to be easily readable for visitors and very digestible for spiders. Your headlines should use H1, H2 and H3 tags and your prose should be natural and easy to read.

Don’t repeat single keywords continually. Focus instead on search phrases: e.g. “English-speaking copywriter” not “copywriter”. 

Remember to put your location in your text (“my swank office in downtown Stockholm” not “my office”) to help you get found in local searches.

Always use Flash animation sparingly, if at all. Spiders can only ready text so Flash and images don’t help you rank well in search engines.

HOT SEO TIP 2

Make Your Site Unique: One of the most important factors for successful search engine marketing is quality content. The pages you create and the information you provide should be original, and populated with well-crafted, meaningful text.

Don’t duplicate content across a site. Bloggers in particular beware. A great tip is to just use titles or excerpts on Categories or Archives pages to give your reader a flavour of what you’ve written about.

If search engines like Google don’t see enough difference in the pages to consider them unique, they rank what the best single page and dump the rest into Supplemental Index purgatory from where it won’t return.

SEO HTML GEEKDOM

Learn About the Title Tag: The Title Tag at the very top of your HTML code is what spiders typically crawl first. You can see it in the bar at the top of your browser when you land on a page.

It is absolutely essential to use a unique text in this tag on each page of your website. WordPress bloggers are pretty lucky because it creates this structure for you. If your blog or CMS doesn’t do this for you, look for a plugin or someone geekish enough to help.

As a rule of thumb, you must have a unique title tag related to the unique subject matter of each page throughout your website (approx. 80 characters maximum).

Finally, it is important to remember that results take time. Use Google Analytics (or some other tracking software) to keep an eye on how your site is doing. 

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