Thinking Through a Business Blog

by Jon on 2009/12/21

in news

With Christmas and the end of the year pretty immanent it’s only natural to get a bit reflective over the coming days. I’m no different.

2009 has been a good year for me professionally, and I’ve picked up new and exciting projects and clients along the way.

Over my few days vacation I plan to relax a bit, read a couple of books and hang out with the woofs; however, I’ll also be doing some thinking about where I want to be in 2010 and how I want my online activities to develop.

In terms of this weblog I’ll be:

  • looking through the stats in detail,
  • assessing what worked and what didn’t, and
  • thinking more about how I can grow my readership, and
  • take my weblog to another level.

I’ll also look at how I can organize my time better to produce better content.

Will Weblogs be Hot in 2010?

Although I’m not a fan of predictions, I really think cogent blog content is going to be a key issue for 2010, whether it’s text content or video content.

2009 has been dominated by micro-blogging services like Twitter and Facebook status updates. Whilst these short one-liners are great for having discussions, making a recommendation or asking questions, they don’t show what you do best and they don’t really give a full insight into what you do. That’s what your blog is for.

I enjoy the connections I make on Twitter and I’ve found it a useful channel throughout 2009, but as the year draws to a close I’m thinking more about how I can improve my weblog, not how I use Twitter.

How about you? Where are your thoughts?

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Jon Buscall - Communications Consultant

Communications Consultant Jon Buscall

I'm an available-for-hire online communications consultant based out of Stockholm, Sweden.

What I do:
  • Online Marketing and Communications Strategy
  • Speaking
  • Teaching
  • Training
  • Write stuff: articles, blogs, brochures, copywriting, presentations, the works!

Contact me today to set up a free consultation to discuss how I can help your business succeed online.

  • Jon
    @Ari
    Purely using both keywords in the copy. Nothing more sinister than that.

    @Kirsten
    Ditto "3". Looking forward to "2". Curious to see what you've come up with.

    I do think video blogging is going to become even more popular in 2010. ScreenFlow on a Mac is indispensable.
  • It's intriguing you intersperse "weblog" with "blog," so perhaps one of your resolutions should be to eliminate the former term and stick to the blog. Or, do you call yourself a weblogger in the act of weblogging?
  • I know just where you are, because I am there too! I have twitter handled, now it's improving my blog (since that is my main service offering anyway).

    Okay, so here are my thoughts/ideas/considerations:
    1. Adding video blogging once a week?
    2. Doing a site redesign (this one is already scheduled to premier in January)
    3. New "weekly" articles...once a week things.
    4. Maybe going back to some guest writing to boost traffic

    Thanks for making me think about it!
  • Jon
    I've found Facebook Fan Pages to be incredibly useful for clients. In fact, it's been a massive source of traffic back to client blogs.

    My only fear is that Facebook "own" so much of the community. I think we have to make sure people funnel back to blogs.
  • For me my facebook fanpage and blog have been the most important tools in 2009. I've experimented with different ways of connecting them (and other social media profiles) with each other and with my homebase (website). 2010 will see me using this experience of connecting different service for my clients even more and for myself the main goal is to dive deeper into the mobile web.
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